Francesco
Fresca.

I am a dynamic, creative, curious and proactive person.
I am a very co-operative person, highly oriented to teamwork.
Expertise and the capacity to adapt to all contexts are definitely
the main characteristics of my working approach

I am Digital Marketing Manager

I am responsible for the implementation and integration of the main marketing suites in web and app contexts. 
Mainly I am in charge of everything related to data collection mainly through tag management system

10
Years
of experience
Digital Analytics
Tag Management System
Martech Integration
Data Analysis & Interpretation
Web & Mobile Analytics Reporting

Experience.

2021-Present
Accenture Song
Digital Marketing
Manager

On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the

2013-2021
BitBang
Digital Analityics
Implementation Consultant

On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the

2013
CAPGEMINI
JAVA/J2EE DEVELOPER

Development web applications on J2EE technologies, using frameworks based on Struts 1 and Struts2, JSP (with taglib), Javascript/JQuery.

2011-2012
AIVE BST
JAVA/J2EE DEVELOPER

Development web applications on J2EE technologies, using frameworks based on Struts 1 and Struts2, JSP (with taglib), Javascript/JQuery.

2004-2011
BST - BANKING SOLUTIONS & TECHNOLOGIES
JAVA/J2EE DEVELOPER

Development web applications on J2EE technologies, using frameworks based on Struts 1 and Struts2, JSP (with taglib), Javascript/JQuery.

2002-2004
BST - BANKING SOLUTIONS & TECHNOLOGIES
WEB DESIGNER

Design of company website and subsequent updating and maintenance. Study and setting of company web styles and graphics. Setting up Brochures and Product Catalog. Demo and Presentation realization for sales proposals of company products. Style and structure creation for web applications made for the client.

Education.

1997-2002
Aldrovandi-Rubbiani
Professional Institute

ADVERTISING GRAPHICS
DESIGNER

Ability to master traditional and modern visual production technologies and is able to process, organize and implement visual messages for integrated communication.

My Specialization.

data discussion

Working with many Strategic Marketing BU, proving support on digital data consultation
(such as analysis, reports, automation, etc.).

marketing suites adoption

I am following the integration and the adoption of the main marketing suites, for implementations and integrations related to digital

implementation and integration

Responsible for marketing technology stack,
their implementation and integration and in driving adoption with key business stakeholders within both Marketing and IT depts.

Favorite Tools.